About

WHO IS

Alex Charfen is a proud member of a band of brothers and sisters that includes Einstein, Oprah, Edison, and you.

Every day, new members of this tribe are born with a unique set of gifts and issues that will, for better or worse, drive them for all of their lives. They will chase momentum, and even long for it. They will have a hard time fitting into the systems built for everyone else. And, in the end, if they survive and are able to stay un-medicated and un-incarcerated, they will likely change the world.

WHO IS

Alex Charfen is a proud member of a band of brothers and sisters that includes Einstein, Oprah, Edison, and you.

Every day, new members of this tribe are born with a unique set of
gifts and issues that will, for better or worse, drive them for
all of their lives. They will chase momentum, and even
long for it. They will have a hard time fitting into the
systems built for everyone else. And, in the end,
if they survive and are able to stay un-medicated and
un-incarcerated, they will likely change the world.

Out of distress and difficulty they have each had epiphanies.

They’ve locked themselves in rooms and invented the light bulb but only after ten thousand failed tries; they have launched rockets into space and landed them safely, but only after explosions and scrubbed missions; they’ve built and lost great empires; and sadly, some, perhaps most, have spent their lives as misunderstood and out of step dreamers with unhappy endings.

Alex has studied greatness for decades and here is what he has found: All of the notable entrepreneurs down through history have a great deal in common with each other, and, quite frankly, very little in common with the rest of the world. They share The Entrepreneurial Personality Type (EPT) with all of its quirks and idiosyncrasies. They are a restless bunch with an intrinsic need to move and build and strive. His own remarkable entrepreneurial journey reflects that.

His professional career started at the tender

Economic factors forced the emergency sale of his family’s business, making it necessary for him to start working, selling things with his dad at a local flea market.

His professional career started at the tender

Economic factors forced the emergency sale of his family’s business, making it necessary for him to start working, selling things with his dad at a local flea market.

He quickly found that, unlike the rest of the world he lived in, the business environment felt safe. He innately understood it. The exchange of money for goods and services made sense. He grew and continued to learn about commerce, reading voraciously about the great business minds down through the ages. In his teen years, he began to launch and build businesses of his own, sometimes failing and sometimes wildly succeeding. His high flying Florida real estate business became a victim of the 2008 downturn, but he rebounded by turning that tragedy into a thriving business built around helping others in real estate understand the world of distressed properties, of which there were many at the time. For that, homeowners and real estate experts are eternally grateful. In fact the U.S. Treasury Office has data that shows that Alex’s CDPE process shortened the recovery of the foreclosure crisis in this country by at least five years.

Now, Alex has turned his attention and resources to what is without a doubt the most important work he believes he will ever do- helping other EPT’s prosper and understand themselves so they can make the difference that they are intended to make.

His book, The Entrepreneurial Personality Type, published in 2016, has become the handbook for his restless tribe around the world looking for answers. He has obviously struck a resonant chord with his findings and his continued learning and discoveries on the subject. He’s spoken on the biggest stages, appeared on TV and in print for major media outlets such as MSNBC, CNBC, FOX News, The Wall Street Journal, USA Today, Investor’s Business Daily and AmEx OPEN Forum to provide his unique views and insights. His next book, Momentum, will publish in early 2018.

Alex lives in Austin with his wife, Cadey, and their two children,
Reagan and Kennedy.

Cadey

Co-Founder & President

Some of us show our entrepreneurial unrest early, Cadey Charfen was no exception. She was the only person on her debate team who attended meetings in her cheerleading uniform. She wore princess dresses, usually to chase frogs.

Like many entrepreneurs she had a couple of careers by the time she graduated high school. Shortly after she took off with Southwest Airlines and watched one of the best run companies in the world from inside. After a few years she started her first real business and made more in her first quarter then she had the prior year, this was her warmup act.

In 2007 she co-founded CHARFEN, ran operations and scaled the company as revenues grew from zero to over $10,000,000 a year. With Cadey leading the team, Charfen grew over 8,000% in three years. This gained attention and awards from Inc Magazine, Best Places to Work, and Fast 50.

Cadey currently lives in Austin and owns properties in California and Aspen. She enjoys her free time with Alex and their daughters Reagan and Kennedy.

The culture at CHARFEN is

We too are Evolutionary Hunters and have Entrepreneurial Personality Types. Our passion is to support other entrepreneurs to create success in their life and business. Our team is a group of the most brilliant, energetic, collaborative and focused group of people. We are based around the world but yet it still feels like family. Come find out a little more about us….

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Isla Brook

Isla Brook has always incorporated her entrepreneurial personality type into many areas of her life… at the age of 12 starting her own baby-sitting business to many other ventures. She has degrees in Property studies one of her passions and also Education. From teaching children to coaching adults to now working with Alex and his amazing team to help Entrepreneurs grow and scale their businesses. Isla works with CHARFEN on both content and marketing projects to continue to drive this area of the business forward. She pinches herself every day that she gets to do what she loves with an amazing team.

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Justin Light

Justin also known as J Light has been an integral part of the CHARFEN team over many years. His key focus is coaching and supporting Alex through resource creation. Justin loves interacting with clients and supporting them to achieve great results. He enjoys working with such a badass group of people. Justin’s passions also include music both composing and playing a variety of instruments. He also enjoys his family time and having fun with his little boy.

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Lindsey Hester

Lindsey is Cadey and Alex’s executive assistant, creating calm to both of their lives and managing day to day operations behind the scenes. She was indecisive of which career path to follow after obtaining multiple degrees and later realized that she resonated with the EPT. She chose to add value to others utilizing skills that college did not offer her. Outside of working with the Charfen Team, she enjoys time with her husband and three kids.

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Lewis Pike

Lewis Pike is an outsourced technical consultant currently serving in the role as outsourced CTO for CHARFEN. He has been working with CHARFEN for a little over 8 years. His experience includes helping entrepreneurs make a difference by creating integrations and technology solutions to improve conversions, delivery, and sales that can grow past eight figures.

Justin-Hester

Justin Hester

Justin supports CHARFEN through working with our amazing clients in customer service. With nearly 20 years experience in Customer Service he helps create a seamless experience with our valued customers. Outside of work Justin enjoys spending time with his family the adventurous outdoors.